“Sauber-Run Stake F1 Team Set for Midseason Name Change”
Sauber, now known as Stakes F1 Team, plans to change its name during this year’s Formula 1 season. This strategic decision stems from the need to navigate the complexities of advertising regulations in different countries, particularly when it comes to promoting gambling.
Last year the team alternated between Alfa Romeo and Stakes F1 teams, depending on whether the host country allowed gambling advertising. Where gambling companies don’t allow advertising, the team placed the logo of Stake’s sister company Kick. This approach ensures compliance with local laws and advertising regulations.
Now, with Alfa Romeo gone, Saba is fully committed to the Stakes F1 team name this season. However, the change exacerbates the challenge of adhering to advertising restrictions, especially for campaigns using Kik identities.
Stake plays a key role in Saber’s sponsorship portfolio alongside its sister company Kick. To comply with the rules, Sauber plans to use a second team name where share brands are not allowed.
Commenting on this dynamic approach, Sauber’s Alunni Bravi said: “Just like last year, Kick is one of our most important partners – the chassis is called Kick Sauber – so what we have in Where are we not racing as an F1 team? We are doing it as a second team. Let’s use that name.”
Stake’s support allows Sauber to use the period between the Alfa Romeo era and the upcoming Audi era to develop a new identity. The shift was marked by a bright fluorescent green paint job and a lavish launch party in London attended by influencers.
Alunni Bravi is excited about the partnership, citing the energy of the company and the expansion of the team’s fan base. Alfa Romeo’s exit gives the team greater flexibility in marketing.
“This year is simple for us: we have a new, clear identity,” Aruni Bravi said. “We started with a campaign that I think demonstrated what we wanted to do with the team’s new motto.’ Release’ to do what it really means to us, how we want to communicate, how we want to be perceived. ”
Equity sponsorship not only provides financial support but also opens the way for Sauber to reach a wider audience, including gaming and betting enthusiasts. As the Stakes F1 Team begins a new chapter, it aims not only to excel on the track, but to excel in many aspects on and off the track.
